What is the key ingredient that makes Candy Crush Soda Saga so addictive? We did this until we had a final, polished product we knew our players would have a lot of fun with. We took time during the development process to find the right gameplay, testing it with users, getting valuable feedback and adapting the game accordingly. We wanted to create a game that was fresh, but still unmistakably Candy - that’s not an easy challenge. We’ve had to tread very carefully when creating the sister title to a game as hugely successful as Candy Crush Saga. How do you follow up a $1 billion franchise? The team has done an amazing job in achieving this with Candy Crush Soda. We have millions of players that enjoy playing Candy Crush every day so when thinking about the sister title, we wanted to create a game that was similar enough to the original so that players would recognize it, but at the same time offered a fresh take on the game so it was different in its own right. When it was decided to make another Candy Crush game, what was your starting inspiration in terms of keeping the series relevant? The two games can be enjoyed side by side It’s a separate game that’s been designed to play alongside the original and brings lots of fun new features to players who love the gameplay and story of the original but are looking for new challenges and levels. Sebastian Knutsson: Candy Crush Soda Saga is the sister title to Candy Crush Saga.

Pocket Gamer: Is Candy Crush Soda Saga a sister title or a sequel? We caught up with King’s chief creative officer, Sebastian Knutsson, to find out more about how the company went about developing a follow-up not just to a game, but to a phenomenon. The answer King has come up with is Candy Crush Soda Saga – a sugary sequel that remains true to its predecessor while providing some significant twists on that winning formula. Having topped the charts as the most downloaded game on Google Play in 2014, King’s match-three puzzler is no stranger to record breaking accolades.Īn intoxicating cocktail of addictive gameplay and first-class level design made Candy Crush Saga an instant hit - so how do you match the success of a game that’s become so pervasive, it may as well come pre-installed on all devices? Say the phrase “most popular puzzler ever” and tradition dictates that the words “candy,” and “crush” must follow shortly after.

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